Create the perfect welcome booklet: guide and tips
Written by Tony Demeulemeester, Co-founder & COO @ Eli
January 30, 2026 · Updated February 12, 2026 · 13 min read
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Onboarding new employees is a crucial step for their success and well-being within your company. The welcome booklet, a true compass for their professional experience, is an essential tool to help them understand their new work environment, embrace the company culture, and find their bearings from their very first days.
More than just a document, the welcome booklet embodies your company’s values and reflects the care you give to the employee experience. By bringing together practical information on internal policies, procedures, and key contacts, it plays a key role in reducing stress for new talent and speeding up their productivity.
In an increasingly digital world, the digital format of the welcome booklet offers greater accessibility and makes updates easier, making this tool even more effective. A clear and interactive presentation allows new talent to quickly absorb the expectations of their role while getting to know their colleagues and their new environment.
This guide explores the reasons why a well-designed welcome booklet is indispensable, the key elements to include, and tips to make it engaging and relevant. Whether you are a small organization or a large company, a well-thought-out welcome booklet can become a real lever for strengthening your employer brand, retaining your talent, and laying the foundations for a successful collaboration.

Definition and importance of the welcome booklet
The welcome booklet is an essential tool for informing and integrating new employees. It can be offered in different formats, including digital or printed, and should be provided before or on the day new employees arrive. A good welcome booklet improves productivity, reduces stress for new hires, and strengthens the company culture.
By providing practical and relevant information, the welcome booklet enables new employees to adapt quickly to their new professional environment. It also helps new talent better understand the company culture and build a connection with their colleagues from the very beginning.
The welcome booklet is an essential document for integrating new employees, making it easier for them to adapt to the company culture. It functions as a guide to familiarize new talent with the company’s practices.
Let’s now move on to the specific details of what a welcome booklet is and why it is so crucial for any company.

What is a company welcome booklet?
The welcome booklet is a document designed to welcome a new employee with information about the work environment. It is generally given to new employees during their onboarding and serves as a reference guide throughout their journey in the company, including the content of the welcome booklet.
A well-designed welcome booklet is a key tool for integrating employees. It provides useful information such as the organizational chart, contacts, and internal rules, thus making it easier for new employees to find their bearings within the company.
The main objective of the welcome booklet is to provide a clear and structured framework, helping newcomers to find their way quickly and efficiently in their new professional environment.
Why is a welcome booklet crucial?
The welcome booklet helps reduce stress for new employees by providing them with clear information about their work environment. By getting to know the company from the very beginning, newcomers feel more confident and less anxious.
By facilitating the integration of new employees, a good welcome booklet can reduce turnover. New employees are more likely to stay if their introduction to the company is positive and well structured.
All in all, the welcome booklet enables a smoother start in the role, thereby promoting better productivity. It is therefore essential in a company, as it improves the integration of newcomers and strengthens the company culture.
Essential content of a company welcome booklet

This handbook is a key tool for internal communication, making it easier to onboard new talent into the company. Its content may vary from one company to another but includes essential common elements such as:
An introduction to the company and its culture
Internal policies and procedures
Information on benefits and available resources
Key contacts within the company
These elements help new employees quickly become familiar with their new work environment.
It is important that the welcome handbook is accessible to everyone in order to provide information about company life and support integration. The mandatory information required for onboarding new employees is also an essential part of the handbook, such as information about the company’s activities, organization, and values. What does this handbook contain?
To avoid an inaccurate or outdated handbook, collecting precise information is crucial. Finally, creating workshops to thoroughly define the handbook’s content and involve other employees broadens perspectives and ensures that all relevant information is included.

Introduction from the company leader
The introduction of the welcome handbook is generally written by the company’s leader. This welcome message humanizes the process and highlights the staff, thereby creating a sense of belonging from the very beginning.
By personally welcoming new talent, the leader shows the importance placed on employees and their integration, thereby strengthening the company culture.
Company presentation
The welcome booklet must provide information about the company’s history, describing its vision and objectives so that new employees understand the direction it is taking.
The company’s values must be clearly defined to guide employee behaviour and embed the corporate culture, thereby strengthening the sense of belonging.
Organization and operations
The organizational chart must enable the identification of the various contacts and departments within the company, including national or international locations.
New employees must have access to digital tools such as HRIS portals to manage their administrative requests, as well as links to internal tools to help with navigation and maximize their productivity.

Internal rules and procedures
The welcome booklet may include regulatory documents such as the internal regulations, the CSR charter and the collective agreement. It is essential to reiterate the regulations applicable specifically to the company in order to ensure safety and compliance.
It is also important to provide information on the company’s operating principles, rules of conduct, performance expectations, and short-term objectives to guide new employees.
Employee benefits and programs
The welcome booklet can detail the wellness programs set up for employees, such as additional leave for personal situations.
It thus becomes an ongoing resource for all employees throughout their journey within the company, allowing them to find essential information even several months after their arrival.
Practical information for new talent

Successful onboarding speeds up skills development, increases productivity and reduces turnover. The welcome booklet should include concrete information about the company, such as its organization, activities, and values.
It is essential to include a map of the company with its location, public transport options and available workspaces. Contact details in case of lateness or absence should include the people to contact as well as any supporting documents to provide.
The welcome booklet should also mention working hours, breaks, and access codes, as well as information about training, including registration rules and mandatory courses.
First days in the company
The company welcome booklet makes integration and administrative procedures within the company easier. It is essential to list elements that help with day-to-day orientation in the new work environment.
Providing IT tutorials ensures that employees become operational and productive quickly. This document is well suited to remote workers, allowing them to have an effective onboarding experience even from a distance.
Available tools and resources
A digital version optimises access to key information, making the experience smoother for new talent.
Eli is a tool that lets you create a challenge dedicated to welcoming new talent, for fun and immersive onboarding.
Useful contacts
It is essential that this document contains the contact details of human resources and managers in order to provide new talent with easy access to help and information. The contact details of HR managers, line managers and employee representatives must be clearly indicated to facilitate communication.

Employee Representative Bodies (IRP)
The employee representative bodies (IRP) play a key role in defending employees’ interests within the company. They are essential for ensuring communication between management and employees, thereby guaranteeing a more balanced working environment.
To contact the IRP, it is recommended to consult the notice boards or the welcome booklet, which provide the representatives’ contact details.
Role of employee representative bodies (IRP)
Employee representative bodies (IRP) ensure the protection of employees’ rights and improve communication within the company, reducing the risk of conflict. Bodies that support collective decision‑making, such as the Social and Economic Committee (CSE) and trade union representatives, act as intermediaries between management and staff.
They help manage working conditions and negotiate collective agreements, bringing together several former bodies such as the works council and staff representatives.
How to contact the employee representative bodies (IRP)
The contact information for the IRP must include the details of each body to make communication easier for employees. To contact the representatives, it is advisable to refer to the company notice boards or consult the welcome booklet to obtain their contact details.

Tips for creating an effective company welcome booklet
Creating an effective welcome booklet requires following several practical tips. Here are a few steps to consider:
Look for templates and examples of welcome booklets available online to get inspiration.
Keep in mind that the structure to follow for a welcome booklet is generally the same.
Adapt the content to the specific needs of your company.
By following these steps, you will be able to create a welcome booklet that meets the expectations of your new talent.
Involving other departments when creating the welcome booklet ensures that all relevant information is included, making the booklet more comprehensive and useful for new arrivals.
Choosing the right format, such as a digital format, makes it possible to incorporate various interactive elements, such as videos and web links, making the booklet more dynamic. Finally, it is crucial to update the welcome booklet regularly to ensure access to up-to-date information. With a digital welcome booklet, updates can be made quickly and easily, ensuring that new information is always available.
Involve stakeholders
Involving other departments when creating the booklet ensures that all relevant information is included. It also makes it possible to gather diverse perspectives and create a more comprehensive booklet that reflects the company’s needs.
Ensuring the inclusiveness of the information is crucial so that the booklet is perceived as a useful tool that respects the expectations of new talent.
Choose the right format
The available formats for a welcome booklet are paper and digital. The recommended format for a company welcome booklet is digital, as it allows you to incorporate various interactive elements such as videos and web links.
The digital format also makes the booklet more accessible and easier to update, making it an ideal choice for modern companies.
Update regularly
It is crucial to update the contact details of internal contacts in the welcome booklet to ensure access to up-to-date information. With a digital welcome booklet, updates can be made quickly and easily, ensuring that new information is always available.
Regularly updating the handbook is essential to maintain its relevance and usefulness for new arrivals.
Digitizing the company welcome handbook

Digitizing the welcome handbook offers many advantages. Here are some elements that can be included in a digital welcome handbook:
Text
Videos
Interactive icons
Web links
One of the main advantages of digitizing the welcome handbook is making it accessible on a shared workspace.
A digital welcome handbook is accessible to all employees at any time, which greatly facilitates their onboarding. It also allows real-time updates to ensure that the information remains relevant and accurate.
Finally, consistent graphics in the digital welcome handbook create a professional and unified image of the company.
Advantages of the digital welcome handbook
The digital handbook is accessible to all employees at any time, which greatly facilitates their onboarding. It allows real-time updates to ensure that the information remains relevant and accurate.
Moreover, consistent visuals in the digital welcome booklet create a professional and unified image of the company, thereby strengthening the employer brand.
Tools for creating a digital welcome booklet
Among the software available to create a welcome booklet, you can find:
Flipsnack
Edrawsoft
Canva
Microsoft Publisher
Flipbuilder
Using a template can help save time when creating a welcome booklet.
The welcome booklet created can be shared by email or on social media, making it easier to distribute and accessible to all employees.

In summary
A well-designed welcome booklet is not just a simple informational document: it is the cornerstone of successful onboarding. By guiding new talent from the moment they arrive, this booklet embodies your company’s values and vision, while providing essential practical and emotional support to ease their transition.
It plays a key role in reducing stress, speeding up productivity, and strengthening the sense of belonging among new employees. These elements contribute to a positive company culture and long-term employee engagement, two crucial factors for retaining talent in a competitive job market.
With digitalization, the welcome booklet becomes even more effective. It offers increased accessibility, real-time updates, and an interactive experience for users. This modern approach reflects your company’s adaptability and innovation, while making it easier to manage essential information.
By investing time and resources in creating a high-quality welcome booklet, you transform a simple onboarding tool into a powerful lever to enhance your employer brand, attract talent, and optimize collaboration within your organization. Ultimately, a welcome booklet is not just a document, but a statement of intent: to value your employees and lay the foundations for a fruitful and fulfilling professional relationship.
It’s time to take action: design a welcome booklet that reflects your ambitions, engages your teams, and supports your new talent from day one.

Frequently Asked Questions
What is a welcome booklet?
A welcome booklet is a crucial tool for integrating new employees, providing them with essential information about the company and its values. It helps them settle in and strengthens their engagement from the very beginning.
Why is a welcome booklet important?
A welcome booklet is essential because it facilitates the integration of new employees, reduces their stress, and reinforces the company culture. In this way, it contributes to better adaptation within the organization.
What are the key elements to include in a welcome booklet?
The key elements to include in a welcome booklet are the introduction from the manager, a presentation of the company, the internal organization, the rules, as well as the employee benefits offered. This helps establish a clear and welcoming framework for new talent.
How to contact employee representative bodies?
To contact employee representative bodies, consult the welcome booklet or the notice boards in your company, where the contact details are generally indicated. Be sure to use these resources to reach them effectively.
What are the advantages of a digital welcome booklet?
A digital booklet offers access at any time and allows real-time updates, thus ensuring information that is always accurate and consistent. This makes it easier to onboard and guide new talent.