European Sustainable Development Week
Every autumn, the European Sustainable Development Week comes around — and too often it lands as a poster in the break room and an email nobody opens. That's not for lack of intent: the sustainability or HR team behind it is usually stretched thin, without the time to turn a European-wide moment into something employees actually live through. The good news is that it doesn't take a big campaign to fix that — a handful of well-placed moments across the week is enough to make it something the whole company shares, instead of an event it just scrolls past.
Why this subject matters
A sustainability strategy only works if the people carrying it out understand it — and right now, most don't. A 2024 survey by climate training group AimHi Earth found that the vast majority of employees don't know how their company's sustainability strategy connects to their actual job, and over half only have a surface-level grasp of the subject. Awareness Week comes and goes, the deck gets filed, and sustainability stays something leadership talks about rather than something the team does.
This isn't a motivation problem. It's usually one or two people in sustainability, HR, or comms trying to fill one to three weeks of activity with the tools they already have — a newsletter, a poster, maybe a lunchtime talk. It hits hardest in distributed and multi-site companies, where the message has to travel to teams far from HQ who rarely get read in on the "why," and in smaller companies with no dedicated sustainability function, where someone is carrying the topic on top of their day job. Employees aren't tuning out because they don't care; being told something once was never going to be the thing that made it stick.
None of this needs a comms department or a multi-week rollout. A short program that gives people one small thing to learn and one small thing to do, every day of the week rather than one email on Monday, does more in five days than a poster campaign does all year. Light, aimed at the moment, and easy to follow from a phone — even on a site with no shared computer.
Structure and types of content in the template
All of Eli's templates are training programs (for training, engagement, awareness, and more) that run for one to two weeks and ask only a few minutes a day of each participant. Each program is made up of three types of content: questions, memos, and actions. Questions draw out employees' point of view on a subject, either by polling them anonymously or by encouraging them to reconsider a habit they might have. Memos are small knowledge nuggets that take just seconds to read, can include an infographic or an educational video, and always come with a quiz. Actions are concrete steps employees can carry out in their day, whether with their team or individually in the field.
These three types of content let Eli create an efficient, complete training cycle in which employees question, learn, and practice, all during one and the same training sprint, and in record time.
What makes it different from your traditional initiatives
How to get the most out of it
Our templates are an excellent place to start, but using them as-is will only get you about 60% of the result you're expecting. To really move the needle with your teams, you'll need to fine-tune them to your exact needs, your company culture, your internal policies, and more.
The good news? On Eli, all of that takes just a few minutes, thanks to our AI program builder: describe what you need in a few words, upload any internal documents you have, and our agent takes care of the rest.
If you'd like a closer look at how our platform works and want to make sure it fits your needs, book a meeting with one of our experts!
What's inside
